Florida Blue

Driven by core principles to enable healthy communities.

Our Mission

To help people and communities achieve better health declares our purpose as a company and it serves as the standard against which we weigh our actions and our decisions.


Our Vision

To be a leading innovator enabling healthy communities is both the inspirational and aspirational description of the future state of our company. It is our framework and guides every aspect of our business. By broadening our scope and continuing to evolve, we have more flexibility to make a greater impact on as many people as possible.

Our Values

Our core values are timeless. They describe the core principles that distinguish our culture and serve as a compass for our actions and describe how we behave in the world.